A Helpful Smile in Every Aisle

Hy-Vee is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Its slogan, "A Helpful Smile in Every Aisle," expresses the foundation of the company's operating philosophy.

At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. We will be a company where all employee owners bring their unique perspectives and experiences together to create a truly outstanding experience. With the help of every employee owner, we are building a company where everyone, employees and customers alike, are treated with respect and dignity, where our differences are embraced and celebrated.

Working with Local Growers Just Makes Sense

Born and raised in Iowa, we have connections across the Midwest. We cut out the middleman and work directly with farmers and suppliers.

Hy-Vee is committed to working with local farmers to provide close-to-home fruits and vegetables shoppers can trust.

When you see the Hy-Vee Homegrown logo, you can trust that your produce was grown locally by Midwest farmers. We work with hundreds of local farms to source fruit and vegetables grown within 200 miles of your Hy-Vee store.

It all started back in the 1930s, when Hy-Vee co-founder David Vredenburg drove his black Ford pickup from farm to farm buying tomatoes, potatoes, apples, and other produce for Hy-Vee customers. Today, our produce managers work with 250 farmers to bring shoppers only the best locally grown fruits and vegetables.

Curious about growers for your store? Use the Local Grower map to learn more about your area, and meet some of our featured farmers below.