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bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 35 years later, bebe has established itself as one of the world's top fashion retailers.

Within its stores and on, bebe seeks to create an upscale, visually stimulating boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients' styling needs. bebe also offers a line of merchandise branded with the distinctive bebe logo for those who love to wear the bebe name.

bebe markets its merchandise under the bebe and bebe outlet names through more than 250 retail stores, more than 100 international-licensee operated stores and To locate a bebe store near you, please go to Find a Store.
Launched in 1998, continues the bebe store experience and provides a complete assortment of bebe merchandise to clients in the United States and internationally. To find out more about international ordering from, please visit the international Ordering page.

In addition to its bebe locations, bebe stores, inc. operates 2b, the destination for fun, trend-right fast fashion at great values. The vibe is energetic, the look is sexy... and it shows in every way, from the exciting store environment to the flirty, feminine clothes. Fresh, exclusive designs arrive daily at more than 30 2b bebe stores throughout the United States and Canada.