Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Recalled Animal Counting Book

Rainbow Road Series Board Books

Recall Date: September 21st, 2023
Units: About 260,000 (In addition, about 12,900 in Canada)
Hazards: The plastic binding rings can detach from the books, posing a choking hazard to young children.
Remedies: Refund
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Description

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

Images:

Recalled Animal Counting Book

Recalled Dinosaur's First Words Book

Recalled Old MacDonald Had a Farm Book

Recalled There Was an Old Lady Who Swallowed a Fly Book

Recalled Things that Go! Book

Recalled Unicorn's Colors Books

Recalled Where's My Bottom? Book

Recalled Rainbow Road Book Box

Consumer Contact:

Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.

Injuries:

Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

Retailers:

Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.