The company set out to be a different kind of mattress retailer; focused on creating a unique shopping experience for the customer with a large selection of quality, brand name bedding products, competitive pricing and knowledgeable, well-trained associates.
Over the next several years, Mattress Firm grew to new heights, with the addition of corporate owned and franchise owned stores. By 2002, the company owned and operated approximately 250 locations across the United States and was considered the second-largest independent retailer in the country.
Source: Matress Firm online
Mattress Firm soon introduced a new store design, opened several new Super-Centers offering a greater selection from top bedding manufacturers, introduced same-day Red Carpet delivery and created the Firm Network, a unique in-store television network featuring programming to educate consumers about sleep and the guidance for selecting the right mattress for their personal needs.