At Design Within Reach, we make authentic modern design accessible. "Within reach" means things not found elsewhere. It means in stock.
Our business started when founder Rob Forbes tried to furnish his apartment with the clean, simple classics he’d come to appreciate while living in London. He discovered that the work of designers like Saarinen, Eames and Bertoia were "out of reach" of anyone who did not know the secret handshake or have the patience to wait months for delivery.
There had to be a better way, so in 1999 we bought 20 containers of product, mailed out a catalog and waited for the phone to ring. (It didn’t for 24 hours, until we realized the nighttime answering machine had been accidentally left on.) The rest, as they say, is history. By giving customers access to the best in modern design – including iconic works that have been in production since the mid-20th century as well as innovative items designed today – we made design within reach.Source: Design Within Reach